Cincinnati Children's Brand System
A brand is the face we present to our community to show who we are and what we promise to do. Cincinnati Children's Hospital Medical Center has developed branding that defines the personality of the medical center and how we are positioned in the field of health care. Our brand promise is bringing the world the joy of healthier kids.
We can each help bring this promise to life and establish our brand by using the tools below when creating communications materials for the medical center. Anyone creating print or electronic communications pieces for Cincinnati Children's is expected to follow these guidelines.
The Brand Kit
Our Brand Kit is made up of the following components:
- The Cincinnati Children's Identity Guidelines, a comprehensive document detailing all facets of the Cincinnati Children's brand and providing rules on how to execute the brand clearly and consistently
- The Brand Summary, a one-page reference tool highlighting the most important design elements covered in the Identity Guidelines
- The Editorial Style Guide, a reference guide to usage specific to Cincinnati Children's
- A Visual Reference Guide, a guide to preferred paper stocks, appropriate ink colors and color matching with Cincinnati Children's Blue ink
We have created this kit to guide you in clearly and consistently portraying the Cincinnati Children's brand in your communications about the medical center. We hope you find the Brand Kit to be useful, and we welcome your feedback on this system. Please contact us at marketing_department@cchmc.org or 513-636-4420 with your questions or comments. Thank you for your support in making the Cincinnati Children's identity a strong presence in our community and around the world.
Download Our Brand Summary and Identity Guidelines
You can download these documents in portable document format (.pdf).
You must have Adobe Acrobat" Reader installed on your computer to read this file. You can download Adobe Acrobat" Reader at Adobe's Web site by selecting the version appropriate for your type of computer.
Logo Usage
Download the Cincinnati Children's logo and access our logo usage guidelines.
Contact Us
If you have questions pertaining to the Cincinnati Children's brand, please contact the Department of Marketing and Communications at 513-636-4420 or marketing_department@cchmc.org.
