Cincinnati Children's Brand
A brand is an inspiring, clear, unifying expression of who we are and where we are headed. The real essence of our brand lives in how we bring our values, beliefs, mission and vision to life through our everyday actions.
Inspired by our mission, vision and values and crafted with the input of care providers, researchers and families, our Purpose Statement is a powerful reminder of why we’re here and what matters most to us as an organization.
Care drives us
Science moves us
Collaboration empowers us
Discovery inspires us
We are touched by humanity
And propelled by compassion
This isn’t our job
It’s our calling
And we answer it every day
For every family
And every child
And every future
We are Cincinnati Children’s
