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Cincinnati Children’s Teams up with Mega 97.7 to raise funds for the Kids

Wednesday, April 30, 2014

(April 21, 2014) Cincinnati’s top Spanish language radio station, Mega 97.7 FM, will be hosting its first radiothon May 1 - 2 to benefit the children and families of Cincinnati Children’s.

During the two-day fundraiser, listeners will learn about Cincinnati Children’s and its Charitable Care Fund. Mega 97.7 FM staff and on-air talent will share stories from our patient Champions and their families, and listeners will hear about the amazing work done right here in our own community.

The radiothon airs 6 am – 7 pm, Thursday, May 1, and Friday May 2. Listeners will be asked to make a donation or pledge by calling during that time. It will provide support to the Charitable Care Fund at Cincinnati Children’s, which helps provide financial assistance to families who have complex and multiple diagnoses, which lead to high medical bills.

In addition to the on-air radiothon, La Jornada Latina, Cincinnati’s leading Hispanic publication, is also providing coverage of the radiothon and will report the results of the 97.7 audience.

Claudia De Leon, General Manager for TSJ Media, 97.7’s parent company, “We are extremely proud of this opportunity to help raise funds for Cincinnati Children’s because of the tremendous work they do to help all kids in our community.”

“We are glad to help because we know one of the finest children’s hospitals is right here in our backyard. From cancer to bumps and bruises, Cincinnati Children’s is here to help all our children,” De Leon added.

Cincinnati Children’s Hospital is a member of Children's Miracle Network Hospitals, a national nonprofit organization that helps local children’s hospitals raise funds via various national, regional and local campaigns like the radiothon with Mega 97.7 FM.

“We are very excited to partner with Mega 97.7 FM to help us continue to reach out to our Hispanic community. We are so honored they are willing to share our patient Champion stories and help us continue to provide the very best medical care to children in Cincinnati and beyond,” said Natalie Gerano, Corporate Donor Relations Officer, Cincinnati Children’s Hospital Medical Center.

“This radiothon will benefit our Charitable Care Fund, which helps offset the cost of medical care for our patients and families who need it most – those with complex medical diagnoses who are seen frequently in our medical center,” added Gerano.

The 26-hour radiothon will be part of the regular daily station broadcast but will include information about the hospital as well as patient and family testimonials. Listeners will be asked to call in and share their personal experiences with the hospital and to make a donation during the radiothon.

Operators at 1-800- 234-6217 will assist callers in Spanish to make their pledge or donation via credit or debit card or by check/money order. Donations are tax-deductible contributions.
About Children's Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, and learn about your member hospital, at CMNHospitals.org and facebook.com/CMNHospitals.

About Cincinnati Children’s

Cincinnati Children’s Hospital Medical Center ranks third in the nation among all Honor Roll hospitals in U.S. News and World Report’s 2013 Best Children’s Hospitals ranking. It is ranked #1 for cancer and in the top 10 for nine of 10 pediatric specialties. Cincinnati Children’s, a non-profit organization, is one of the top three recipients of pediatric research grants from the National Institutes of Health, and a research and teaching affiliate of the University of Cincinnati College of Medicine. The medical center is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. Additional information can be found at www.cincinnatichildrens.org. Connect on the Cincinnati Children’s blog, via Facebook and on Twitter.

Inquiries

Lupe De La Cruz 818-312-3221
Children's Miracle Network Hospitals ldelacruz@cmnhospitals.org  

Claudia De Leon 614-457-6334
TSJ Media / Mega 97.7 FM cdeleon@tsjnews.com  

Natalie Gerano 513-636-9241
Cincinnati Children’s Hospital Medical Center natalie.gerano@cchmc.org