Signs of the Times …
Cincinnati Children’s began the switch to its new logo in June as part of the brand renewal. This included signage and a refreshed signature wall on the Location B concourse, which has been undergoing renovations to make it more family-friendly and clearly identifiable as the hospital’s main entrance.
The brand launch also featured activities to celebrate and thank employees for all they do to advance Cincinnati Children’s vision, mission and values. Senior leadership visited night shift workers and helped staff the appreciation tent behind Location B to give out treats and a free backpack bearing the new Cincinnati Children’s logo to each permanent employee.
