A brand is an inspiring, clear, unifying expression of who we are and where we are headed. The real essence of our brand lives in how we bring our values, beliefs, mission and vision to life through our everyday actions. 

Inspired by our mission, vision and values and crafted with the input of care providers, researchers and families, our Purpose Statement is a powerful reminder of why we’re here and what matters most to us as an organization.

Care drives us
Science moves us
Collaboration empowers us
Discovery inspires us  
We are touched by humanity  
And propelled by compassion  
This isn’t our job  
It’s our calling  
And we answer it every day  
For every family  
And every child  
And every future  
We are Cincinnati Children’s