Giving

When COVID-19 started spreading through the world and our region, many of us felt fear. That fear was amplified ten-fold for the parents of medically fragile kids whose families turn to Cincinnati Children’s for hope and healing. And when we needed it most, Jergens® Skin Care was there to help.

Thanks to our friends at Jergens, all online gifts made in May and June were matched. Their generosity benefitted our Charitable Care Fund—providing financial support to working families with overwhelming medical bills due to the multi-faceted care their child needs. This is critical because we saw a 350% rise of families in need of assistance since the pandemic has started.

During the spring, Jergens also provided comforting personal care products for our families and caregivers as they navigated hospital stays during this uncertain time.

“Jergens® Skin Care has been providing comfort to families for generations, and we’re honored to support the meaningful work of Cincinnati Children’s, and the care they bring to children daily,” explains Stephanie Kimuts, Senior Brand Manager. “They provide families with unmatched support and it is heartwarming to know our products helped soothe chapped hands for holding and high-fiving. As a Cincinnati neighbor, we take pride in supporting Cincinnati Children’s and our local community.”

We are so grateful to Jergens for partnering with Cincinnati Children’s in this important work.

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” – Dr. Seuss

It turns out Dr. Seuss belongs in the doctor’s office as much as he does the library. Recent research into child literacy continues to show the importance of regular parent child reading in the early years. This time together promotes brain development and helps prepare young children for success in school.

And thanks to generous support from PNC Grow Up Great®, we’ve been able to implement a number of early reading initiatives, including our Prescription for Reading program. Through the Prescription for Reading program, doctors take advantage of a child’s regular check-up visits to teach parents about the importance of reading and early literacy development. The program also provides families with free children’s books.

"PNC has been a long-standing supporter of Cincinnati Children’s and the important work they do, especially in the community health and literacy sector,” said Kay Geiger, PNC regional president for Greater Cincinnati and Northern Kentucky. “It was a natural fit to continue our relationship by coming together in support of their Prescription for Reading program.”

Thanks to PNC, we now have special Literacy Nooks in three primary care waiting rooms – providing patients with a physical reminder of the importance of reading that is then reinforced by their doctor. PNC Bank employees will also have the opportunity to volunteer to read to children in these spaces and distribute books during pediatric visits.

Since 2004, PNC Grow Up Great® has been helping children, especially underserved children, beyond the classroom by supporting learning and social-emotional development at home and across communities through free resources and tools provided to parents, guardians, caregivers and neighborhood organizations.

We are so grateful to PNC for partnering with Cincinnati Children’s in this important work.