The basic science behind what to do to improve health include genetics, biology, and chemistry, and physiology; the basic science behind how to do it right is behavioral and social science. The Seid Lab applies behavioral and social science to answer the question ‘What does it take to make sure the right treatment gets to the right child in the right way at the right time, every time?’ We take a noncategorical approach to answering this question, as there are many more similarities than differences across diseases in what it takes to get things right. We also recognize that answering this question requires expertise from many areas: patients and families; clinicians; social scientists like psychologists, sociologists, economists, and anthropologists; designers; story-tellers and artists; systems engineers; organizers; technologists; health informaticians; and epidemiologists and other statisticians.