Generous donors are helping to pave the way for leading-edge research and innovative treatments.
Tennis for Charity
In Cincinnati, professional tennis is more than a spectator sport – it’s an important source of support for Cincinnati Children’s.
Tennis for Charity (TFC) is the charitable arm of the Western & Southern Open held here in Cincinnati. Over the last 30 years, TFC has donated more than $7 million to advance the innovative research and clinical care in our Cancer and Blood Diseases Institute. TFC supports the Cancer Survivorship Center, which provides long-term care and research for kids and adults who beat pediatric cancers.
“The Tennis for Charity board strongly believes in the work that Cincinnati Children’s is doing, and we want to do whatever we can to make sure that success continues,” says TFC executive director Elaine Bruening.
In August, the “Tennis Twins,” Bob and Mike Bryan, the top-ranked doubles players and 2012 Olympic gold medalists, paid a visit to the medical center.
Cincinnati and the Western & Southern Open hold a special place for Bob and Mike. “Cincinnati is where we got our feet wet on tour,” Bob says. “We’re very proud of what the tournament’s doing for the kids here at Cincinnati Children’s and all over the world.”
There’s nothing more important to Toyota than assuring all families travel safely. In fact, they have partnered with Cincinnati Children’s to establish a multigenerational program that focuses on the importance of car seats, educating families about the dangers of texting and driving, as well as safe driving behaviors for adults.
Together, we created Buckle Up For Life – a program that teaches parents how to properly install and use car seats and stresses the importance of buckling up every time you get in the car. The program meets at-risk families where they are, such as their churches. These strategic partnerships help reach audiences who, studies show, are less likely to wear seatbelts and use car seats and boosters.
Over the last three years, Toyota has given more than $4 million to the Buckle Up for Life Program and recently made a commitment for an additional $6 million. These contributions have saved lives in Cincinnati, Los Angeles, Chicago and beyond – and we look forward to expanding our reach even farther.